Green Marketing: Responding to Environmental Consumer Demands

by Jacquelyn A. Ottman

Book Overview

Green Marketing: Challenges & Opportunities was published in 1993. An updated version entitled, The New Rules of Green Marketing, 2010 is now available for order at Amazon.com and other... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232505
• ISBN13: 9780844232508
• Release Date: January 1993
• Publisher: NTC Business Books
• Length: 188 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.8" x 6.3" x 9.4"