Green Marketing: Opportunity for Innovation

by Jacquelyn A. Ottman

Book Overview

From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world -- the impact of environmental issues on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1594570787
• ISBN13: 9781594570780
• Release Date: April 2004
• Publisher: Booksurge Publishing
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"