Green Marketing and Management: A Global Perspective

by John F. Wasik, John F. Wasik, Michael J. Stahl

Uniting environmental management and marketing concerns, this is a guide to the complex issues involved in making and selling a product in an environmentally responsible way. Providing case studies and numerous examples, it shows managers how to marry profits with planetary concerns.

• Format: Paperback
• Language: English
• ISBN: 1557866341
• ISBN13: 9781557866349
• Release Date: November 1996
• Publisher: Wiley
• Length: 247 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"