Green Advertising and the Reluctant Consumer

by Kim Sheehan

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe...

• Format: Hardcover
• Language: English
• ISBN: 1138016543
• ISBN13: 9781138016545
• Release Date: July 2014
• Publisher: Routledge
• Length: 146 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 8.4" x 10.9"