Green Advertising and the Reluctant Consumer

by Kim Sheehan

Book Overview

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

• Format: Paperback
• Language: English
• ISBN: 1032930144
• ISBN13: 9781032930145
• Release Date: October 2024
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.3" x 8.3" x 11.0"