Great Store Performance: From Illusion to Reality

by Thomas Riskas

Book Overview

For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places "good to great" performance as the governing vision and cornerstone of market advantage...

• Format: Hardcover
• Language: English
• ISBN: 1425935346
• ISBN13: 9781425935344
• Release Date: July 2006
• Publisher: Authorhouse
• Length: 216 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"