Great Answers to Tough Marketing Questions

by P.R. Smith

* From the author of the best-seller ""Marketing Communications""* Tackles some 120 sticky, tricky questions that can stump the most seasoned of marketers* Cuts through the usual theory and jargon* Light, easy-to-read, entertaining style* Every answer supported by an intriguing visual, or a thought-provoking quote* Updated to take account of all latest developments such as digital and e-marketing ""This is edutainment at its best: a humorous, essential...

• Format: Paperback
• Language: English
• ISBN: 0749430184
• ISBN13: 9780749430184
• Release Date: January 2000
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"