Great Advertising Campaigns: Goals and Accomplishments

by Nicholas Ind

Book Overview

In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844233773
• ISBN13: 9780844233772
• Release Date: June 1993
• Publisher: NTC/Contemporary Publishing Company
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.3" x 9.6"