The New Graphic Design School

by Alan Swann

Book Overview

A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer--aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout,...

• Format: Paperback
• Language: English
• ISBN: 0471288349
• ISBN13: 9780471288343
• Release Date: January 1999
• Publisher: Wiley
• Length: 192 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.6" x 7.5" x 9.7"

Customer Reviews

G D basics

I feel that this is a great book for those learning to be a graphic designer in order to understand the things you need to know and understand in order to be a good to great graphic designer.

Graphic Design book review

This is an excellent book on design and I would recommend it to everyone. This book was used in one of my graduate classes.

More of an overview than a school ....

I really enjoyed this book, but I wouldn't say that it actually teaches you the 'how to's' of graphic design. On the other hand the book is fantastic at showing real-life examples as well as all of the many applications of graphic design which assists one to decide which path to focus on.

A Must for Web Designers

I have met many web designers who have never learned the basic skills of graphic design. "Graphic design School" is the best book out there today on learning the techniques and tools for basic graphic design practices. Swann covers the 'Language of Design,' 'Principles and Techniques' and 'Commercial Practice.' Short, concise and beautifully illustrated to relay the importance of knowing this craft for a solid design foundation.Web colors are not mentioned, nor do you see anything about browser selection nor any debate over screen size. What you do see are the brief introductions to corporate design, logos, editorial design and packaging. All basics to build on for a graphic design career, including web design.

Graphic Design School

This book teaches the basic principles of graphic design as they are currently taught and learned. Graphic Design School is a must for any new designer or design student who is a visual learner, which of course most designers are. There are many examples of student's work. The next best thing to being in the classroom, because you can compare your progress with other students, and thus determine your viability in what can be a very competitive field.Also and excellent teaching tool for more advanced designers, a back-to-basic guide for solving graphic problems and blocks.Text includes many color photos and illustrations. Easy to follow along and genuinely interesting.