I purchased this book for a college class, and upon completion of the class decided to keep it to add to my personal library. The book is not only designed very well, but contains valuable information on everything from business stationary to forms design. The books step by step approach will prove helpful for any beginner to advanced graphic designer.
First-rate introduction to fundamentals of graphic design
Published by Thriftbooks.com User , 22 years ago
Desktop software has given desktop publishers superior design tools without giving them graphic design skills. In this book, the authors provide the design fundamentals that allow the desktop publisher to use the software tools to create professional graphics.
It doesn't just tell you how...it shows you how
Published by Thriftbooks.com User , 22 years ago
The many how-to-do-it, step-by-step illustrations are the key feature in this helpful book.Especially helpful for me was the chapter on generating ideas for layouts. No more staring at a blank screen trying to come up with a creative design that gets the message across. The visual brainstorming technique is worth the price of the book alone.
A good reference book at work
Published by Thriftbooks.com User , 22 years ago
This book is very helpful for desktop publishers who don't have graphic design training. It's an easy way to learn graphic design principles and it's also a good reference book. It's especially helpful for those who need to design business forms.The chapters on choosing typefaces and using type effectively on the page are very helpful.
Excellent introduction to issues in print design
Published by Thriftbooks.com User , 25 years ago
The desktop-publishing "revolution" has given a lot of businesspeople advanced design tools without giving them advanced design skills or training. In this book, Mr. Jacobs and Ms. Studer help overcome that gap by offering clear, concise, practical advice that anyone can use to improve their business documents.
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