Graph Design for the Eye and Mind

by Stephen M. Kosslyn

Book Overview

Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological...

• Format: Paperback
• Language: English
• ISBN: 0195311841
• ISBN13: 9780195311846
• Release Date: August 2006
• Publisher: Oxford University Press, USA
• Length: 304 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"