Grademaker Study Guide for Lamb/Hair/McDaniel's Essentials of Marketing, 5th

by Carl D. McDaniel and Lamb, Charles / McDaniel, Carl / Hair, Joseph / Pe Lamb, Charles / McDaniel, Carl / Hair, Joseph / P

As part of the Integrated Learning System, the study guide questions are linked to the learning objectives by numbered icons. A student having difficulty with the material found in Chapter 5, Learning... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324407440
• ISBN13: 9780324407440
• Release Date: November 2005
• Publisher: Cengage Learning
• Length: 352 Pages