Google's main brands in a GE Matrix: International Marketing Strategy: Google's major brands in a portfolio analysis

by Max Adler

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, University of Lincoln (Business and Law), course: International Marketing Strategies, language: English, abstract: According to the list FT Global 500 from the Financial Times, Google is worldwide on position 39 from the companies listed in the stock exchange (Financial Times, 2009). Google was founded in 1998 by the software engineers...

• Format: Paperback
• Language: English
• ISBN: 364062579X
• ISBN13: 9783640625796
• Release Date: May 2010
• Publisher: Grin Verlag
• Length: 22 Pages
• Weight: 0.09 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"