Google Analytics 2.0

by Mary E. Tyler and Jerri L. Ledford

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available...

• Format: Paperback
• Language: English
• ISBN: 047017501X
• ISBN13: 9780470175019
• Release Date: August 2007
• Publisher: John Wiley & Sons
• Length: 318 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 7.4" x 9.2"