Google Ads Strategies for Busy Executives

by Jonathan Ng

This book is written for marketing executives who only want an overview of Google Ads (formerly Google AdWords) targeting options, and who want to learn principles that can be used to design a paid search or display advertising campaign strategy. We don't cover how to use the Google Ads interface; it is expected that an agency or in-house team will implement and manage such ad campaigns. Inside You'll Learn About -Prospecting, remarketing, and loyalty...

• Format: Paperback
• Language: English
• ISBN: 1096846535
• ISBN13: 9781096846536
• Release Date: May 2019
• Publisher: Independently Published
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"