The Challenge But what about...
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".'
The coauthor of the bestselling "Built to Last" now presents a blueprint for transforming good companies into great ones. Charts & graphs throughout.