Good Products, Bad Products: Essential Elements to Achieving Superior Quality

by James L. Adams

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world's cell phone market in 2011 but take in 50% of the profits? The answer is quality.

In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product's success...

• Format: Hardcover
• Language: English
• ISBN: 0071782400
• ISBN13: 9780071782401
• Release Date: January 2012
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"