Good for Business: The Rise of the Conscious Corporation

by Andrew Benett, Cavas Gobhai, Ann O'Reilly, et al.

Book Overview

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: * Purpose Beyond Profit * Humanized Leadership * Corporate Consciousness * Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business , the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

• Format: Paperback
• Language: English
• ISBN: 0230103456
• ISBN13: 9780230103450
• Release Date: November 2010
• Publisher: St. Martin's Griffin
• Length: 256 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.7" x 5.6" x 8.8"

Customer Reviews

Time to Get Onboard or You'll Miss the Bus

The world is rapidly changing and those companies that recognize how and why will have a better chance to excel in the future. Consumers, prospective employees, investors, and governing bodies all have higher expectations of companies than they did in the past. Good for Business lays out 4 cornerstones for successful businesses of the future- (1) having a purpose beyond profit,(2) a people-centered culture, (3) a sustainable approach to business, and (4) respect for consumers' power. Good for Business is loaded with data, real world examples, and case studies which persuasively support the author's thesis. A wide range of companies such as Zappos, Wal Mart, Green Mountain Coffee, and The Container Store are featured. Written in a conversational, enjoyable to read style, Good for Business is one of the best business books of 2009, and I highly recommend it.

Good For Business = Meaningful Read

Good for Business is a quick and direct collection of real life examples in Corporate America. Presented by a team of authors who each raise a point of view, the reader is able to easily grasp the present shift in creating an authentic brand for a company. Most will be able to read on a plane and instantly recite commentary that is appropriate for a business or client meeting.

Extremely insightful

This is one of the most insightful books on the future of business. The interviews, cases and principals put forth are extremely insightful - I am using the framework for our strat planning.

Good Business = Good World for All

Highly engaging, Good for Business focuses on what makes business thrive is what consumers want, and how to offer just that. From listening to consumers and celebrating employees, this book convinces readers through compelling examples that what is good for business is really good for consumers, and vice versa. A must read.