Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

by Peter S Cohan and Peter S. Cohan

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business...

• Format: Paperback
• Language: English
• ISBN: 1484265181
• ISBN13: 9781484265185
• Release Date: November 2020
• Publisher: Apress
• Length: 175 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"