Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits

by Alexis Gerard, Guy Kawasaki, Bob Goldstein

Book Overview

How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images...

• Format: Hardcover
• Language: English
• ISBN: 0471710253
• ISBN13: 9780471710257
• Release Date: February 2005
• Publisher: John Wiley & Sons
• Length: 247 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"

Customer Reviews

A very important book!

This is a book that perfectly captures the convergence that is going on between technology, photography and communication. It is a must read for any person ready to improve efficiency and profitability in their workplace and their life. The case studies cover businesses of all shapes and sizes, so its easy to see how to make the strategy fit. A big thanks to Gerard and Goldstein for this very important book.

An inspiration

Going Visual really inspired me, as an entrepreneur. I'm sure like most people I had no idea of the possibilities held within a simple digital camera. Reading this book opened a new world of possibilities. I don't go anywhere without a camera now.