How Extreme Sports Can Model Your Own Inspiration and Success As a child, Tao Berman ran wild in the mountains of eastern Washington. The extreme kayaker and entrepreneur continues to run wild through life. His 98.4-foot kayak flight off Upper Johnston Falls in Banff National Forest made him a world-record waterfall-drop holder. Today, Berman exemplifies his philosophy of "I'd rather die than lose" in both his experiences as a super athlete and his work as a successful businessman. Going Vertical is a parallel narrative of triumph in both areas, bringing readers along as the author pushes the limits of possibility. In chapters such as "The Tao of Marketing" and "The Tao of Risk," he translates the wisdom he's gained from performing extreme sports to the dialect of the business world. Going Vertical guides readers into rarely glimpsed realms of achievement and demonstrates by example how to attain the mindset to master them.
I couldn't put this book down! I nearly finished it on the day it arrived. Tao's unique personality comes through on every page and makes for an interesting read. I highly recommend it to both whitewater paddlers and anyone interested in seeing what drives a world class athlete.
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