Going to the Mines to Looj for Diamonds: Experimenting with Military Recruiting Stations in Malls

by Ronald D. Fricker Jr. and Christine C. Fair

Decribes RAND's evaluation of the performance of the first year of operation of a prototype marketing-enchanced recruting station located in Potomac Mills outlet mall in Northern Virigina

• Format: Paperback
• Language: English
• ISBN: 083303443X
• ISBN13: 9780833034434
• Release Date: January 2004
• Publisher: RAND Corporation
• Length: 149 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"