Going Local: Presidential Leadership in the Post-Broadcast Age

by Jeffrey E. Cohen

Book Overview

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting...

• Format: Paperback
• Language: English
• ISBN: 0521141435
• ISBN13: 9780521141437
• Release Date: November 2009
• Publisher: Cambridge University Press
• Length: 258 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.1" x 8.9"