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Paperback Copywriting for Marketing Communications Book

ISBN: 1908293454

ISBN13: 9781908293459

Copywriting for Marketing Communications

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Format: Paperback

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Book Overview

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.

Copywriting for Marketing Communications covers every stage of the copywriting process. It explains how to get your head round the...

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