Go Mobile

by Jamie Turner and Jeanne Hopkins

Book Overview

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers...

• Format: Hardcover
• Language: English
• ISBN: 1118167783
• ISBN13: 9781118167786
• Release Date: January 2012
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.2" x 9.0"