Go-Givers Sell More

by Bob Burg and John David Mann

Book Overview

Most people think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective when salespeople think like 'go-givers' and focus extensively on creating value for the customer. Illustrating their points with a wide range of examples,...

• Format: Hardcover
• Language: English
• ISBN: 1591843081
• ISBN13: 9781591843085
• Release Date: February 2010
• Publisher: Portfolio
• Length: 208 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Stop Selling and your Sales will Increase

Just a little secret: this book is not about selling! It is about life, how to interact with others, how to be motivated, how to be successful at anything that relies on others. OK! I bought it because I sensed my approach to marketing my leadershp advisor services was not thebest it could be...that people simply did not know the value of what I could do for them. So after reading this gem, I am no longer an Executive Coach to leadership teams; what I do is make leaders jobs easier, less stressful and help them make the time for more golf, sailing and time with their family. Thanks to Dave Carpenter (1st reviewer) for the tweet and the intro to Burg.

It's Not Just About Sales

Whether in business or our personal lives, relationships are all about adding value to other peoples' lives. Creating giving relationships is the core of Go Giver's Sell More. Yes, the book guides up to be better sales people. But it's SO MUCH MORE than that. This book guides everyone of us toward a better way to be, as human beings, friends, lovers, partners, associates or strangers who pass on the street. Go Givers Sell More helps us remember our truth - that giving is the key to all relationships. Giving for the sake of pure joy, for the sake of the giving, without a thought for personal gain - or the popular Win/Win that has us keeping score on our relationships. That universal law is quite simple. We just have a hard time remembering it, much less following it. Our social training is all about getting ahead, doing for ourselves, giving to receive - keeping track of our family and friends in the balance of giving vs getting. Sure, some of what we're taught in sales (and marketing) is useful. But the core premise is flawed. We're all taught to focus on our product and our goal of selling it. We're taught tactics that take us out of the focus on relationship building for the joy of relationships - and into the 'me, me, me' zone. Human relationships weave the fabric of all business. Relationships also weave the fabric of life. When we put our relationships and others first, focus on creating value for them and give freely of ourselves - that's when we return to our truth. The pure goal of sales, and life, is to create VALUE for others. That's what Go Givers Sell More teaches us to do. This little book shares life-returning concepts. Many of us are stuck in society's training. We are like gerbils on a wheel - racing as fast as we can to get ahead by working hard, refining our business skills, doing what everyone else has taught us to do along the way. Focus on Our Goal, Our Lives, creating Our Value. What if everyone else is wrong? What if success, in life and business, is as easy as giving to others, creating value for them, helping them succeed. Trusting in the knowing that the more you give, the more you have. That's what Go-Givers Sell More shares with us. A better way to live, be and create relationships. When we do that - the rest just happens. Go Givers Sell More is eye-opening. Applying its lessons is life-changing. I highly recommend it and its sister book - Go Givers. Both will change the way you view life and the pursuit - forever.

Go-giver not only sell more they make more!

I was hooked when I read Bob and John first book the Go-Giver. This book really dives in the "how-to" in applying all the principals they teach in the first book. I love the fact that they incorporate real life stories, allowing you to relate quite easily. I will read this one many times :)