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Paperback The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers Book

ISBN: 099144504X

ISBN13: 9780991445042

The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers

Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the...

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Format: Hardcover

Condition: Good

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