Globalization, Sport and Corporate Nationalism; The New Cultural Economy of the New Zealand All Blacks

by Jay Scherer and Steve Jackson

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone...

• Format: Paperback
• Language: English
• ISBN: 3039111140
• ISBN13: 9783039111145
• Release Date: August 2010
• Publisher: Peter Lang UK
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.8" x 8.8"