Globalization, Consumption and Popular Culture in East Asia

by Katherine Hui Tseng, Tai Wei Lim, Xiaojuan Ping

This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese, Korean and Chinese popular cultures in the digital era. Using a multidisciplinary approach including political economy, East Asian studies, political science, international relations concepts and history, this book focuses on a few research objectives. In terms of methodology, it is an area...

• Format: Hardcover
• Language: English
• ISBN: 9814678198
• ISBN13: 9789814678193
• Release Date: October 2016
• Publisher: World Scientific Publishing Company
• Length: 412 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"