Global Television Marketplace

by Timothy Havens

What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international programme market. A few thousand acquisitions and distribution professionals decide what programmes the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants...

• Format: Paperback
• Language: English
• ISBN: 1844571041
• ISBN13: 9781844571048
• Release Date: October 2006
• Publisher: Bloomsbury Publishing PLC
• Length: 208 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 5.4" x 8.2"