Global Strategies and Local Realities: The Auto Industry in Emerging Markets

by Mario Sergio Salerno and Yveline Lecler

Book Overview

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets...

• Format: Paperback
• Language: English
• ISBN: 1349422509
• ISBN13: 9781349422500
• Release Date: January 2000
• Publisher: Palgrave MacMillan
• Length: 272 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"