Global Strategic Responsiveness: Exploiting Frontline Information in the Adaptive Multinational Enterprise

by Torben Juul Andersen and Carina Antonia Hallin

Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.

Drawing on ground-breaking research into adaptive strategy, this book introduces compelling tools to help design responsive strategic...

• Format: Paperback
• Language: English
• ISBN: 1138204633
• ISBN13: 9781138204638
• Release Date: April 2017
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"