Global Sourcing Strategy: R&d, Manufacturing, and Marketing Interfaces

by Masaaki Kotabe

This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing. The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases...

• Format: Hardcover
• Language: English
• ISBN: 0899306675
• ISBN13: 9780899306674
• Release Date: June 1992
• Publisher: Praeger
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.1" x 9.5"

Customer Reviews

Good for Rethinking Your Sourcing Strategy

...It is refreshing to read this 1992 book in2000. Eight years is a long time, and many concepts de jour haveappeared and cluttered our thought on sourcing/procurement/outsourcing/insourcing/offshoring/supply chain management/ or whatever terms come across your mind. This book is a no-nonsense, yet easy-to-read, academic book. I have been reading Kotabe's work over the years. After reading this book, read his article that appeared in the Nov. 98 issue of the Academy of Management Executive. I'm sure you will rethink the whole issue of sourcing strategy.---A comment from one strategist gainfully employed by a US auto manufacturer. END

Great Insights into Procurement Issues

Having read this book a while ago, I fully concur with a "Reader from New York". Unlike more recent books on sourcing/outsourcing, there are no hypes in this book. You can get a very straightforward, impartial view. Sure will recommend it for anyone working in this area, practitioners and academics alike.

A Seminal Work on Global Sourcing

Global sourcing has become a buzzword in recenty years, thanks to increased outsourcing activities. I purchased this book (published in 1992) in January, 2000. Kotabe examined sourcing issues from an "in-house sourcing" rather than an "outsourcing" point of view. In a way, it is a very refreshing viewpoint as he talks of benefits and costs (long-term risks) of certain in-house sourcing vs. outsourcing. A lot of us who are in charge of "outsourcing" for the sake of being contemporary in our business thinking (and deeds) tend to ignore some fundamental weaknesses of outsourcing that Kotabe points out. Although this is a research book, it has had me do some deep thinking on our corporate sourcing strategy. You can get a lot of food for thought. It got to be a must reading for strategists in charge of sourcing/outsourcing/procurement/supply chain management, whatever you call our jobs.