Global Public Relations: Spanning Borders, Spanning Cultures

by Ashli Stokes, Freitag Alan, Ashli Quesinberry Stokes, et al.

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

foundational theories, and factors that shape the discipline communication...

• Format: Hardcover
• Language: English
• ISBN: 041544814X
• ISBN13: 9780415448147
• Release Date: December 2008
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 7.1" x 9.7"