Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices

by Gunda Plasser and Fritz Plasser

Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies.

The first section gives a state-of-the-art overview of the international literature and modernization theories...

• Format: Hardcover
• Language: English
• ISBN: 0275974642
• ISBN13: 9780275974640
• Release Date: February 2002
• Publisher: Praeger
• Length: 424 Pages
• Weight: 1.72 lbs.
• Dimensions: 1.4" x 6.4" x 9.4"