Global Perspectives in Cross-Cultural and Cross-National Consumer Research

by Erdener Kaynak, Lalita Manrai, Ajay K. Manrai

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs...

• Format: Hardcover
• Language: English
• ISBN: 1560247371
• ISBN13: 9781560247371
• Release Date: August 1996
• Publisher: Routledge
• Length: 250 Pages
• Weight: 1.37 lbs.
• Dimensions: 5.8" x 8.3"