Global Marketing

by Kate Gillespie, David Hennessey, H. David Hennessey, et al.

Book Overview

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1439039437
• ISBN13: 9781439039434
• Release Date: February 2010
• Publisher: Cengage Learning
• Length: 608 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.0" x 8.2" x 10.1"

Customer Reviews

Speedy Delivery/GREAT PRICE/Excellent Condition

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