Global Marketing: Practical Insights and International Analysis

by Carlyle Farrell

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.

Practical in its orientation,...

• Format: Paperback
• Language: English
• ISBN: 1446252647
• ISBN13: 9781446252642
• Release Date: October 2015
• Publisher: Sage Publications Ltd
• Length: 360 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.7" x 7.7" x 10.4"