Global Marketing Management

by Kiefer Lee and Steve Carter

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It...

• Format: Paperback
• Language: English
• ISBN: 0199609705
• ISBN13: 9780199609703
• Release Date: May 2012
• Publisher: Oxford University Press
• Length: 608 Pages
• Weight: 3.28 lbs.
• Dimensions: 1.0" x 7.6" x 10.3"