Global Marketing Management: Acasebook

by John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell

Book Overview

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324322844
• ISBN13: 9780324322842
• Release Date: March 2005
• Publisher: Cengage Learning
• Length: 680 Pages
• Weight: 0.60 lbs.
• Dimensions: 1.0" x 8.1" x 9.2"