Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon, Christiane Prange, Donata Vianelli, et al.

Book Overview

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0078029279
• ISBN13: 9780078029271
• Release Date: February 2012
• Publisher: Irwin/McGraw-Hill
• Length: 624 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.9" x 8.0" x 9.9"