All Formats & Editions

@font-face {: "Times New Roman"; }@font-face {: "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; "Times New Roman"; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of... Read Full Overview

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business... Read Full Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you... Read Full Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you... Read Full Overview

"For undergraduate and graduate global marketing courses." The excitement, challenges, and controversies of global marketing. "Global Marketing "reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing... Read Full Overview