Global Latinas: Latin America's Emerging Multinationals

by Lourdes Casanova

Book Overview

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas - long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' - beyond privatization Chapter 3: Mexico's Global Latinas - betting on the US? Chapter 4: Business model innovation in Latin America - making the unusual usual Chapter 5: Latin America as a brand - hard sell and soft sell Chapter...

• Format: Paperback
• Language: English
• ISBN: 1349305464
• ISBN13: 9781349305469
• Release Date: February 2009
• Publisher: Palgrave MacMillan
• Length: 221 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"