Global Jumpstart: The Complete Resource for Expanding Small and Midsize Businesses

by Ruth Stanat and Chris West

Book Overview

For businesses large and small, a global marketplace represents a source of great promise -- and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond...

• Format: Paperback
• Language: English
• ISBN: 073820160X
• ISBN13: 9780738201603
• Release Date: January 2000
• Publisher: Basic Books
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Absorb, Digest, and Then Do It

I am convinced that E-Everything includes E-Everyone. That is to say, directly or indirectly, every company (regardless of size or nature) is involved in globalization. This book may not be "the complete resource for expanding small and midsize businesses" but I know of no other single volume which offers more and better guidance. The authors organize their material within nine chapters which range from "The Global Business" to "Measuring Your Success." They then provide an excellent Appendix which discusses "Five Stages of Organizational Development for Small Firms" followed by a second Appendix which explains how to create a "Global Marketing Plan."If your organization is unsure as to how to proceed, here is my suggestion. Select key people and purchase for each a copy of this book. Next, select a date and an off-site location to conduct a rigorous workshop during which this book serves as the agenda. Insist that all participants read the book in advance. Finally, make it crystal clear that you expect the group to formulate a "Game Plan" to implement. Build into that plan measurement and accountability devices. Don't expect superior performance. Demand it! Why accept less?