Global Innovation Management

by J Christopher Westland

Book Overview

This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides...

• Format: Paperback
• Language: English
• ISBN: 1137520183
• ISBN13: 9781137520180
• Release Date: November 2016
• Publisher: Red Globe Press
• Length: 416 Pages
• Weight: 1.76 lbs.
• Dimensions: 0.8" x 7.5" x 9.8"