Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit

by Roland Berger, Soumitra Dutta, Geoffrey Samuels, et al.

More than ever, today's rapidly changing global markets increase the risks and rewards for innovations. But amidst rising uncertainties and greater competition, can CEOs improve the chances for successful innovation?

Innovating at the Top presents revealing interviews with CEOs at nine highly innovative international corporations - Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, 3M, Toyota, and Unilever - to gain their views how...

• Format: Hardcover
• Language: English
• ISBN: 0230575730
• ISBN13: 9780230575738
• Release Date: November 2008
• Publisher: Palgrave MacMillan
• Length: 196 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 6.5" x 9.3"