Global Gold: Planning for Profits in Foreign Markets

by Ruth Stanat

A step-by-step guide to evaluating the pros and cons of entering the world market. It explains how to strategically plan and successfully execute an international expansion effort. Included is insider... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814404103
• ISBN13: 9780814404102
• Release Date: January 1998
• Publisher: Amacom
• Length: 400 Pages
• Weight: 1.79 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

A great tool

As a university student, I stumbled on this book by Stanat which I classify as both a reference on local markets (from local marketers' perspectives) and a tool to help penetrate such markets. The book briefly discusses the forces in each local economy which play important roles in taking a business global, i.e. the government, mass media, customs, and prejudices. Though the chapters are quite short because of the sheer number of countries covered, Global Gold provides the important background information necessary for any international business endeavor.