Global Future: The Next Challenge for Asian Business

by Peter J. Williamson, Arnoud De Meyer, Pamela C.M. Mar, et al.

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

• Format: Hardcover
• Language: English
• ISBN: 0470821302
• ISBN13: 9780470821305
• Release Date: May 2005
• Publisher: Wiley
• Length: 228 Pages
• Weight: 1.61 lbs.
• Dimensions: 1.5" x 6.5" x 9.3"

Customer Reviews

state-of-the art

A great contribution. Illustrates how to build global firms that create value. Pragmatic, with interesting new insights from Asia. If you are a CEO, take up the challenge - use this book

a real breakthrough

This volume provides dramatic insight into how Asian companies are developing their global strategies. Foreward looking and highly international, this volume privides breakthrough analysis and recommendations. I liked Samsung's case in particular.

Asian firms seek known brands to go global

a very timely book. Lenovo, SAIC, Benq, TCL, CNOOC - they are all bidding for European or American firms. And they are right to do so. These deals will propel them on the forefront of international business.

Thoughtful, organized and impactful

Global Future is a world-class book - an excellent guide to global strategy. While the argument is at times very dense and tightly written, it is also very clearly and succinctly put together for corporate executives to follow. The authors understand the real world - the complexities and challenges firms face when they address global opportunities. The author's treatment of global issues is not just worth the reading, but a book you will want to keep within reach from your desk.

Timely and provocative

The authors give extraordinary insight into the challenging environment in which Asian business leaders operate today. Rigorously researched, this is the indispensable guide to corporate globalization.