Global Franchising Operations Management: Cases in International and Emerging Markets Operations

by Ilan Alon

Book Overview

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132884143
• ISBN13: 9780132884143
• Release Date: January 2012
• Publisher: FT Press
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"