Global E-Commerce and Online Marketing: Watching the Evolution

by Nikhilesh Dholakia

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches...

• Format: Hardcover
• Language: English
• ISBN: 1567204074
• ISBN13: 9781567204070
• Release Date: August 2002
• Publisher: Praeger
• Length: 328 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.2" x 6.4" x 9.2"